Apprentice nation

Uses the power of music to inspire a generation into careers they love

Region National
Scale 16,000 Members (June 2022)
Funding Structure Corporate Partner Sponsorships, including BT (Lead Partner) & Lucozade
2019/2020 Employer Partners

Lead partner – BT

Supporting partner – Lucozade 

40+ others from mentor programme, including Google, Amazon, Netflix, Atlantic Records

Apprentice nation Uses the power of music to inspire a generation into careers they love, With a focus on those from historically underrepresented backgrounds.


Be Entertained

Apprentice Nation attracts and engages their members with a live and live-streamed gig using some of the hottest artists in Hip Hop, RnB, Rock and Pop

Get Trained

Apprentice Nation’s authentic and relatable artists join industry experts and guest speakers on webinars, Q&As, on demand videos and live in-person Skills Fest days to talk about their own career journey, as well as topics such as ‘How to Unlock Your Potential’, ‘Wellbeing and Awareness’, ‘Skills for Life’ and ‘Make Your Mark – Social Impact’. 

Unlock Rewards

By watching content on the platform, members earn credits that can be exchanged for rewards from music vouchers to mentor sessions and even a hangout with their favourite artist from the livestream. 

Go Far

The member journey continues with ongoing resources, training, mentors and early career opportunities.



Case Studies:

Araba, 19 joined Apprentice Nation when she was job-seeking and went on to be a member of the platform’s Youth Advisor’s Network, gaining additional support on her journey as well as helping others achieve their goals. She is now a Digital Marketing Apprentice at Google:

“Apprentice Nation has given me so many tips and boosts to my confidence – to network and ask for advice from people in positions that I aspire to be in; even small things ‘like what to wear to an interview – have been really helpful.

Being able to chat with a mentor through my Apprentice Nation journey has really allowed me to understand my career path and the work I need to put in to get to where I want to be. “

Abdullah, 22,  was looking for work when he signed up to Apprentice Nation. He is now a Data Consultant Apprentice at Cognizant. He says:

“Apprentice Nation was a massive help for me during the application process. They really give you a sense of what the real-world situation is when you’re looking for jobs. One of the best pieces of advice they gave me was to tailor my CV for each job I was applying for. I ended up with 30 different versions of my CV – but it was worth it in the end.”

Click here to visit Apprentice Nation‘s website.