New Report

Exploring the potential

of generative AI to support

NEET young people into work

Between June and August 2024, Movement to Work and Oxford Insights conducted research into the impact of generative AI (gen AI) on young people not in education, employment, or training (NEET) seeking entry-level jobs. The research has been conducted in partnership with The Prince’s Trust and sponsored by Accenture, Microsoft, and GetMyFirstJob.

These first of its kind findings reveal that gen AI has the potential to “level the playing field” by simplifying complex job applications and offering young people tools to navigate the hiring process. Despite the significant promise of gen AI, the research highlights that only a small portion of NEET youth are currently using this technology, often due to lack of access or uncertainty about how it will be perceived by employers.

This report provides key insights, practical recommendations, and calls to action for employers, policymakers, and young people themselves, underscoring the need to embrace gen AI responsibly and inclusively to remove barriers to employment, build a future-proof workforce, and ensure no young person gets left further behind.

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What’s NEXT

  • Upskill NEET young people: Between October 2024 and March 2024, Movement to Work, in partnership with its collaborators, will launch a youth engagement plan. This will include social and digital campaigns, the curation and promotion of valuable resources, and active outreach through Youth Hubs. The goal is to educate young people on responsibly using generative AI to overcome employment barriers. Get in touch if you’re a young person wanting to stay in the loop.
  • Inform and grow our network:  Movement to Work has over 100+ employers, partners and training providers in its network. We will work hard to disseminate the findings of this research and encourage members to meaningfully adapt their practices as much as possible. We will be launching a campaign to reach more employers and welcome them to Movement to Work, and make the most of our FREE services. Is this you? Get in touch!
  • Influence and collaborate with government: Movement to Work already has strong connections with The Department for Work and Pensions (DWP) and is working to develop relationships with other departments, policymakers and elected officials to share the findings of this research.

GET INVOLVED

  • Download the research and comms assets and share this URL on your channels – raise awareness and share your view @Movement to Work #YoungPeopleWork
  • Join Movement to Work – It’s FREE!  Movement to Work is a registered charity offering free support to businesses seeking to develop youth employability programmes. There is no cost to join, no monthly fees, no price tag for events – no catch! All we ask is that you join our mission and commit to  creating quality opportunities for young people, and in return, we’re here to help you every step of the way.
  • Already involved in Movement to Work? Reach out to a member of our team if you require further assistance or would like to explore how to embed these findings into your youth employability approach.

FREE 1-2-1 Support

You can count on a dedicated account manager to help you every step of the way, from designing or updating your programme, to making connections from across our network.

FREE TOOLS & INSIGHTS

We can help you stay in the loop with latest trends alongside providing you with access to our Member Area filled with tools to measure and make the most of your programmes.

FREE EVENTS & NETWORKING

 From intimate peer-to-peer forums to large conferences and awards, our events are are fantastic opportunities to showcase your employer brand, network, and learn from the community.

BACKED BY INDUSTRY

Our steering group is a collective of senior leaders from public, private and the third sector, brought together by a desire to create systemic change and level the playing field for young people. Read more about our steering group here.