Campaign

Level up for Work

Level up for Work campaign hero photo
Your future, powered by AI.

Whether you're searching for your first job or looking to get back into work, one of the smartest skills you can build right now is knowing how to use AI responsibly and confidently.

The world of work is evolving, and that creates opportunity. By 2030, many roles will involve new and different skills, with AI helping to shape how we work. Employers are increasingly looking for people who can adapt, learn and use new tools to work smarter.

But AI isn't just opening up new possibilities in the workplace, it's also changing how people find jobs. So building your confidence with AI now can give you a real advantage and help you stand out.

So what does that mean for you?

It means one of the most valuable skills you can build is the ability to adapt. It's about developing digital confidence and knowing how to use tools like AI to work smarter and unlock new opportunities. It's time to Level Up for Work.

We'll show you how to harness AI and other digital tools to take practical, confident steps towards employment. From bringing modern jobseeking to life, to making the most of platforms like LinkedIn, you'll gain the skills and confidence to take control of your career journey.

Because the future of work isn't something to worry about — it's something you can get ready for and step into with confidence.



Resources

Templates, toolkits and case studies to help you put these ideas into practice.

Skill City
Interactive Game

Skill City

Skill City is the ultimate interactive AI game, built by MtW in partnership with Microsoft and LinkedIn. Jump in, explore different career paths, level up your AI skills, and boost your confidence in a hands-on, fast-paced, immersive experience.

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Gen AI for Jobseekers
Free online course

Gen AI for Jobseekers

Boost your skills and get career-ready with our free online training. Learn how to use AI to explore careers, tailor your CV, practise interviews, and plan your next steps — all at your own pace. Finish the course and earn a digital certificate to showcase your new skills.

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Movement to Work Learning Hub
Now with LinkedIn Learning

Movement to Work Learning Hub

Dive in and explore interactive training designed to boost your employability skills and career confidence — from rocking your LinkedIn profile and mastering teamwork to building AI skills, critical thinking and time management.

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Levelling the Playing Field
Research + young person's guide

Levelling the Playing Field

In 2024 we teamed up with Oxford Insights, The King's Trust, Accenture, Microsoft and GetMyFirstJob to explore how Gen AI can level the playing field for young people. Used responsibly, it can boost confidence, strengthen applications and help you land roles faster.

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AI Coaching with LinkedIn
In-person 1:1 mentoring

AI Coaching with LinkedIn

Build your skills and confidence with expert support from the LinkedIn team. Join our in-person sessions for personalised 1:1 mentoring, where you'll learn how to create a standout LinkedIn profile and make the platform work for you. If you're 16–30, register your interest and we'll be in touch when sessions go live.

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Employer view: Keeping it real with Gen AI

Worried Gen AI might hurt your job chances? Alysha Zimmer from Severn Trent explains it can be a powerful tool when used well — helping you explore careers, shape applications, and prepare for interviews. But authenticity matters: employers want to get to know the real you, your story and your experience, so always keep your own voice at the centre.


CJ's story: AI-powered jobsearch

Listen to CJ share his experiences with AI — from how he's used it to boost his job applications and prepare for interviews, to the confidence he's gained along the way. Hear firsthand how AI can help you Level Up for Work.



Get involved

  • Start the free course. Head to learning.movementtowork.com and earn your Gen AI for Jobseekers certificate at your own pace.
  • Register for LinkedIn mentoring. If you're 16–30, leave us your details and we'll let you know when sessions go live in your area.
  • Share Level Up. Know someone who could use a leg-up? Forward this page — everything on here is free.

Campaign partners

Accenture
Get My First Job
Microsoft
Oxford Insights
King's Trust