Sam Xavier Crawford is 27 years old from Lewisham. He participated in the Diageo Learning for Life program. Sam was unemployed for 4 months prior to the course, had previous experience working in a family pub in his teenage years and went on to study Catering. He was looking for another type of work that used his interest in hospitality and his creative skills.

Sam thrived on the Diageo Learning for Life course, and was placed at London Cocktail Club in Shoreditch. He has been working for them since, and is now a Bar Supervisor.