Made With Care 2023 campaign to expand social care workforce

‘Made with Care’ has launched to encourage people with the right qualities to begin a career in adult social care.

The campaign aims to reach millions of people via video on demand, radio, and digital channels.

A range of free and easy-to-use resources will be provided to the adult social care sector to support employers filling in their vacancies.

People looking to make a genuine difference to people’s lives are being encouraged to join the adult social care workforce through a government recruitment campaign launching today.

The ‘Made with Care’ campaign is returning for a third year, with advertising promoting the wide range of opportunities available to people across England to build a career in adult social care and help people live happy, healthy, fulfilling lives.

Running until the end of March 2024, campaign advertising will appear to millions across video on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels such as Spotify and social media and digital channels like Facebook and Instagram, to direct job seekers to

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