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Helping other employers to get involved

 

 

Thanks for your interest in engaging your networks to tackle youth unemployment!  We at Movement to Work want to share the different ways you can engage the organisations you already work with to come together and provide high quality work experience placements.

This document is designed to give you the assets you need to engage your network and hopefully impact many more young lives.

A recap on Movement to Work
  • Movement to Work (MtW) exists empower young people (aged 16-30) who are not in education, employment or training to fulfil their potential through work. Right now they are 3x more likely to be unemployed than the rest of society.
  • Our goal is to level the playing field. Our member employers do this by creating workplace opportunities and work experience placements, breaking the vicious ‘no job, no experience’ cycle
  • Our not-for-profit coalition was founded (in 2014) and is led by UK employers working alongside civil society. Since then we have delivered over 100,000 placements with well over 50% of those completing placements going into education or employment.
  • It’s clear that creating these opportunities is good for young people, good for society and we know from our data that it is also good for business.
  • (note there is no fee to join the Movement)
Why engage your commercial network?

There are 4 Key benefits to engaging your network in Movement to Work:

  • Increase Youth Employment: Increase your impact as an organisation on youth employment
  • Boost Inclusion and Diversity: Create more diverse pathways for young people into your network
  • Address Skill Shortages: Help your partners address any potential skill shortages
  • Drive Sustainability: Support the UN sustainability goals; 4 – Quality Education, 8 – Decent Work and Economic Growth
How to engage your networks

Different organisations use differing models to engage their partners, there is no one size fits all and you should take the approach that is the best fit for your business.   The below table outlines some of the models in use:

MODEL

HOW TO ENGAGE YOUR NETWORK
Providing talent to the sector

Diageo have created a programme with Springboard which upskills young people centrally in sector-specific roles. Through strong relationships with commercial partners (customers) they then provide these well-trained staff as an added benefit to their businesses
Provide a revenue stream to customers tied to BENEFITING young people into employment

Unilever create an opportunity for young people to work on a revenue-generating project for them and their customers, whilst being supported in their skills development by your business
Link to key suppliers and support them into the Movement

BAE Systems reach out to their suppliers and broader commercial partners to champion the aims of MtW and work with them through their work experience agenda
Encourage your suppliers to commit through a CSR commitment

M&S ensure supplier commitment through T&Cs that, where possible, necessitate the provision of work experience placements to win contracts
Senior word-of-mouth / peers’ network

MtW’s steering group members reach out to other CEOs / HR Directors in their network to direct their attention towards the provision of new programmes
Engaging your network successfully

We’ve provided below the key materials to engage your networks and an overview of a recommended approach.  As an outcome we would love you to make a warm introduction to the Movement to Work team.  

Movement to Work Elevator Pitch

Movement to Work are a not for profit coalition of UK employers who provide vocational training and meaningful work experience placements that equip young people with the experience and skills they need to get onto the career ladder.

The Movement to Work Benefit Matrix

BENEFIT TO YOUNG PEOPLE
  • Breaking the cycle of no job no experience supporting them to get a job that can lead to a career
  • Breaking some of the stigmas around the world of work and creating an accessible entry point
BENEFITS TO EMPLOYERS
BENEFITS TO YOUTH ORGANISATIONS
BENEFIT TO GOVERNMENT
  • Access to a sustainable and diverse talent pipeline
  • A bridge that connects employers to training providers and youth outreach organisations   
  • Be recognised as an employer that drives social mobility and diversity & inclusion
  • Become part of a national network that shares best practice and innovates
  • Maximise the business benefit and impact of your employability programmes
  • Strong collective voice on matters of policy
  • We have a network of brilliant workplace opportunities available for your young people when they are ready
  • We are an independent voice driving the Government to unlock funding for youth outreach organisations (through the Apprenticeship Levy & Dormant Accounts)
  • Help in addressing youth unemployment in your constituency
  • Supporting young people to fulfil their potential which positively contributes to building a thriving economy
  • Convening employers to deliver strategic employability pilots in partnership with Local Government
  • Every Movement to Work graduate who goes into employment has £7k benefit per annum to government (JRF 2014)
  • Government money spent through members of Movement to Work ensures a 50% positive outcome to jobs driving efficiency.

BENEFIT TO SOCIETY
  • Social benefit: Increased employment reduces social deprivation, engages communities and individuals helping reduce crime and social dislocation, divorce rates, increasing health and life expectancy.
  • Economic benefit: Reducing the Youth unemployment rate from 11% (293,000) down to the national average of 4% (107,000) would have a positive impact of £2.7bn a year on the economy (£15k+ per person) (JRF 2014)
Step by step overview of what Movement to Work can do for your network
  1. Provide an overview of how placements traditionally run, and what the suitable options are for your organisation
  2. Suggest training providers to support in the running of your proposed programmes
  3. Provide employability tools, engagement tools and a jobs platform to make the running of your placements as smooth and resource-light as possible
  4. Share best-practice around placement provision, full-circle support for young people and reporting on outcomes post-placement
  5. Provide a collective voice for government lobbying and media campaigns
Our Recommended approach

We have seen 2 approaches yield the most success:

  • Initial approach is made in conjunction with a planned conversation and the follow-up is via email.
  • A letter is sent from a CEO/senior leader to a senior leader in the commercial network (HRD/CEO).

As part of reaching out to your network, we would advise you provide an overview of your role in Movement to Work and how you see your contact’s organisation fitting in.

For example, for Diageo: 

“Diageo are passionate about social mobility for disadvantaged young people and have offered work experience placements as part of Movement to Work for a number of years. We target young people between the ages of 16-30 who are not in education, employment or training. Our placements are run by Springboard, the training provider, and include on-the-job work experience with a bartending qualification at the end, as well as employability training, including body language training, CV and cover letter writing, interview skills, a mock assessment day and a careers fair.”

Key Assets
Movement to Work flyer
 Movement To Work Flyer
Movement to Work pitch presentation
 Movement To Work Pitch Presentation
Draft CEO/senior leader email
 Introduction to Movement to Work
Draft follow-up email post meeting
 Movement to Work
Video content
 Take a look at our ‘What People Say’ page for video testimonials from across the network and young people.
Blogs that outline our work

Movement To Work CEO, James Ashall’s Blog

Movement To Work News Articles
LINES TO TAKE

Movement To Work – Lines to take
Find out more at

Twitter

Linkedin
Next steps

Upon a successful conversation, MtW is here to advise on the next stage. Please get in touch with your MtW contact or email info@movementtowork.com.

The next stage will involve the below:

1. Discuss their aspirations regarding vocational and/or work experience placements

2. Establish the most suitable delivery model(s)

3. Introduce potential delivery partners from the MtW Approved Network